Kim Letendre

Kim Letendre loves marketing and social media. Incorporating social media into your marketing strategy can only be done effectively when it fits the personality of the business and the person behind the business.

Be Present in Social Media

be present in social mediaYou really have to be present in social media marketing for it to work the way it should. Social media is about so much more than uploading a document into Hootsuite and considering that to be your posting for the… Continue reading

Death of the Newsletter

death of the newsletterOur virtual assistant team was discussing the death of the newsletter for our clients and trying to come up with alternative ways to utilize the information in a more effective way. I know I go in and take myself off… Continue reading

Working with Virtual Teams: Part II

codingWe started our Working with Virtual Teams series last week and this post is going to dive into the importance of clear communication among virtual team members.  When selecting or interviewing virtual teams to work with, be sure you have your list of questions ready to ask.  Some of the important questions or considerations that we have found are:

  1. Who are the team members and who does what?
  2. Who is responsible or who will be the primary contact?
  3. What central on-line area will we use to communicate?
  4. Will we have team calls and if so how often?

Some of these questions will depend on the work being done and on the team being hired.  With our particular team, we tend to have initial meeting calls with our clients by including a few key members of the team to be on the call.  We have found this helpful because many times, a growing company is just not aware of what exactly they need.  Some need help with marketing, others need help with calendaring and scheduling and others simply don’t know what they need or how to figure out what they can off-load.  When multiple team members are included, we can come up with the most efficient use of people-power. Continue reading

Working With Virtual Teams Series: Part I

working with virtual teamsCompanies have been using outside consultants for a long time but the concept of working with virtual teams is relatively new to the business world. I can remember working in the communications department for a large international corporation who hired an outside communications vendor to handle their reputation building strategy. I also remember thinking it was funny that they were not employed by the company, did not attend our company meetings and didn’t eat lunch with us in the company cafeteria. How did they know enough about our company to do this job? Well, that was a long, long time ago and that was only my first introduction to working with an outside team of consultants. Continue reading

7 Marketing Ideas for Small Business

How are you marketing?  What types of marketing are you using?  Marketing AvenuesMarketing comes in all shapes and sizes and the world of marketing is evolving at such a rapid speed, it is very hard to keep up and know all the things that are available for you to incorporate into your strategy.  Technological changes have forced the way of the “info-mercial” to come in small bit-sized pieces of information.  People don’t pay as much attention to TV so you have to consider alternative methods of reaching your target audience.  Print ads are still around, but dwindling, so incorporating internet marketing has to be in your strategy. Continue reading

Ideas for MLM’s to Grow Their Business

MLM pros and companies are usually looking for new ways to grow their business.  We have some great ideas for that!  These are some of the administrative tasks that we do for our MLM clients.  However, some of them weren’t even aware of these possibilities.  Wouldn’t you be better off using your talents in normal business building activities – like speaking – and leaving the timely tasks to a professional team?  These are some of the ways you can “duplicate yourself” so that there’s more of you to go around! Continue reading

Facebook Pages Are Essential For Businesses

Companiefacebook page for businesss are discovering that building Facebook Pages are good for business.  Lately companies of all sizes are building Facebook pages and a Facebook presence to promote their business and products.  Another new trend:  companies building… Continue reading

Communication with Team Members

Communication with Team membersCommunication with team members is vital to your success as a leader.  There are so many ways to keep in touch with your team members as you grow.  Direct sales organizations used to meet in the living rooms… Continue reading

Clear Communication & Direct Sales

clear communicationClear communication in Direct Sales organizations is vital in growing your business.  Clear communication is especially important when you want to expand your direct sales force across global borders.   There are various ways of communicating with your teams.  While twenty to thirty years ago, it was common to have meetings in the comfort of your living room and possibly hotel board rooms, this is no longer the case.  Direct sales leaders have the ability to expand their businesses across borders and into other countries.  Exploring and utilizing the best methods for clear communication in direct sales organizations is what we would like to talk about this month.

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New England Virtual Assistants