Social Media

Communication Then and Now: Is it Really That Different?

Some of us may remember the term “pen pals”. In fact, the days of corresponding via telephone and letter writing were not that long ago, although in this virtual age such means appear all but antiquated. So, have the “good… Continue reading

The Pro’s and Con’s of Using Instagram for Social Media Marketing

instagram for social media marketingMany of us have seen photos that employ the use of Instagram technology to achieve a desired look.  Often times, this method revolves around slightly modifying the brightness, contrast and hues of a photograph to display a weathered and classical appearance.  Since the launch of this technology into the mainstream public just over one year ago, Instagram has enjoyed a massive amount of success in social networks and other photo sharing communities.  Thus, some of us may be wondering as to whether Instagram for social media marketing campaigns is effective.  Let us take a quick look at some of the benefits and pitfalls of utilising such a technology. Continue reading

Be Present in Social Media

be present in social mediaYou really have to be present in social media marketing for it to work the way it should. Social media is about so much more than uploading a document into Hootsuite and considering that to be your posting for the… Continue reading

Working with Virtual Teams: Part II

codingWe started our Working with Virtual Teams series last week and this post is going to dive into the importance of clear communication among virtual team members.  When selecting or interviewing virtual teams to work with, be sure you have your list of questions ready to ask.  Some of the important questions or considerations that we have found are:

  1. Who are the team members and who does what?
  2. Who is responsible or who will be the primary contact?
  3. What central on-line area will we use to communicate?
  4. Will we have team calls and if so how often?

Some of these questions will depend on the work being done and on the team being hired.  With our particular team, we tend to have initial meeting calls with our clients by including a few key members of the team to be on the call.  We have found this helpful because many times, a growing company is just not aware of what exactly they need.  Some need help with marketing, others need help with calendaring and scheduling and others simply don’t know what they need or how to figure out what they can off-load.  When multiple team members are included, we can come up with the most efficient use of people-power. Continue reading

7 Marketing Ideas for Small Business

How are you marketing?  What types of marketing are you using?  Marketing AvenuesMarketing comes in all shapes and sizes and the world of marketing is evolving at such a rapid speed, it is very hard to keep up and know all the things that are available for you to incorporate into your strategy.  Technological changes have forced the way of the “info-mercial” to come in small bit-sized pieces of information.  People don’t pay as much attention to TV so you have to consider alternative methods of reaching your target audience.  Print ads are still around, but dwindling, so incorporating internet marketing has to be in your strategy. Continue reading

Facebook Pages Are Essential For Businesses

Companiefacebook page for businesss are discovering that building Facebook Pages are good for business.  Lately companies of all sizes are building Facebook pages and a Facebook presence to promote their business and products.  Another new trend:  companies building… Continue reading

Communication with Team Members

Communication with Team membersCommunication with team members is vital to your success as a leader.  There are so many ways to keep in touch with your team members as you grow.  Direct sales organizations used to meet in the living rooms… Continue reading

LinkedIn Groups for Marketing and Networking

LinkedIn is an excellent networking tool to bring business professionals together.  You can build your professional network in LinkedIn.  You can also find other professionals in organizations you want to learn more about.  Finally, you can get… Continue reading

Got The Right Social Media Strategy?

A client asked the other day how to incorporate social media into her marketing plan for her particular industry.  She was trying to figure out what forums she should be paying attention to.  A key element to social… Continue reading

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