Marketing

The Pro’s and Con’s of Using Instagram for Social Media Marketing

instagram for social media marketingMany of us have seen photos that employ the use of Instagram technology to achieve a desired look.  Often times, this method revolves around slightly modifying the brightness, contrast and hues of a photograph to display a weathered and classical appearance.  Since the launch of this technology into the mainstream public just over one year ago, Instagram has enjoyed a massive amount of success in social networks and other photo sharing communities.  Thus, some of us may be wondering as to whether Instagram for social media marketing campaigns is effective.  Let us take a quick look at some of the benefits and pitfalls of utilising such a technology. Continue reading

Working With Virtual Teams Series: Part I

working with virtual teamsCompanies have been using outside consultants for a long time but the concept of working with virtual teams is relatively new to the business world. I can remember working in the communications department for a large international corporation who hired an outside communications vendor to handle their reputation building strategy. I also remember thinking it was funny that they were not employed by the company, did not attend our company meetings and didn’t eat lunch with us in the company cafeteria. How did they know enough about our company to do this job? Well, that was a long, long time ago and that was only my first introduction to working with an outside team of consultants. Continue reading

7 Marketing Ideas for Small Business

How are you marketing?  What types of marketing are you using?  Marketing AvenuesMarketing comes in all shapes and sizes and the world of marketing is evolving at such a rapid speed, it is very hard to keep up and know all the things that are available for you to incorporate into your strategy.  Technological changes have forced the way of the “info-mercial” to come in small bit-sized pieces of information.  People don’t pay as much attention to TV so you have to consider alternative methods of reaching your target audience.  Print ads are still around, but dwindling, so incorporating internet marketing has to be in your strategy. Continue reading

Facebook Pages Are Essential For Businesses

Companiefacebook page for businesss are discovering that building Facebook Pages are good for business.  Lately companies of all sizes are building Facebook pages and a Facebook presence to promote their business and products.  Another new trend:  companies building… Continue reading

Clear Communication & Direct Sales

clear communicationClear communication in Direct Sales organizations is vital in growing your business.  Clear communication is especially important when you want to expand your direct sales force across global borders.   There are various ways of communicating with your teams.  While twenty to thirty years ago, it was common to have meetings in the comfort of your living room and possibly hotel board rooms, this is no longer the case.  Direct sales leaders have the ability to expand their businesses across borders and into other countries.  Exploring and utilizing the best methods for clear communication in direct sales organizations is what we would like to talk about this month.

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LinkedIn Groups for Marketing and Networking

LinkedIn is an excellent networking tool to bring business professionals together.  You can build your professional network in LinkedIn.  You can also find other professionals in organizations you want to learn more about.  Finally, you can get… Continue reading

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