social media marketing

The Pro’s and Con’s of Using Instagram for Social Media Marketing

instagram for social media marketingMany of us have seen photos that employ the use of Instagram technology to achieve a desired look.  Often times, this method revolves around slightly modifying the brightness, contrast and hues of a photograph to display a weathered and classical appearance.  Since the launch of this technology into the mainstream public just over one year ago, Instagram has enjoyed a massive amount of success in social networks and other photo sharing communities.  Thus, some of us may be wondering as to whether Instagram for social media marketing campaigns is effective.  Let us take a quick look at some of the benefits and pitfalls of utilising such a technology. Continue reading

Be Present in Social Media

be present in social mediaYou really have to be present in social media marketing for it to work the way it should. Social media is about so much more than uploading a document into Hootsuite and considering that to be your posting for the… Continue reading

Death of the Newsletter

death of the newsletterOur virtual assistant team was discussing the death of the newsletter for our clients and trying to come up with alternative ways to utilize the information in a more effective way. I know I go in and take myself off… Continue reading

7 Marketing Ideas for Small Business

How are you marketing?  What types of marketing are you using?  Marketing AvenuesMarketing comes in all shapes and sizes and the world of marketing is evolving at such a rapid speed, it is very hard to keep up and know all the things that are available for you to incorporate into your strategy.  Technological changes have forced the way of the “info-mercial” to come in small bit-sized pieces of information.  People don’t pay as much attention to TV so you have to consider alternative methods of reaching your target audience.  Print ads are still around, but dwindling, so incorporating internet marketing has to be in your strategy. Continue reading

Facebook Pages Are Essential For Businesses

Companiefacebook page for businesss are discovering that building Facebook Pages are good for business.  Lately companies of all sizes are building Facebook pages and a Facebook presence to promote their business and products.  Another new trend:  companies building… Continue reading

Clear Communication & Direct Sales

clear communicationClear communication in Direct Sales organizations is vital in growing your business.  Clear communication is especially important when you want to expand your direct sales force across global borders.   There are various ways of communicating with your teams.  While twenty to thirty years ago, it was common to have meetings in the comfort of your living room and possibly hotel board rooms, this is no longer the case.  Direct sales leaders have the ability to expand their businesses across borders and into other countries.  Exploring and utilizing the best methods for clear communication in direct sales organizations is what we would like to talk about this month.

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