successful marketing campaigns

The Pro’s and Con’s of Using Instagram for Social Media Marketing

instagram for social media marketingMany of us have seen photos that employ the use of Instagram technology to achieve a desired look.  Often times, this method revolves around slightly modifying the brightness, contrast and hues of a photograph to display a weathered and classical appearance.  Since the launch of this technology into the mainstream public just over one year ago, Instagram has enjoyed a massive amount of success in social networks and other photo sharing communities.  Thus, some of us may be wondering as to whether Instagram for social media marketing campaigns is effective.  Let us take a quick look at some of the benefits and pitfalls of utilising such a technology. Continue reading

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